Affiliate Marketing
Affiliate marketing is a strategic method of promoting products and services where an individual or organization earns a commission for driving traffic or sales through their marketing efforts. It functions within the realm of performance-based marketing, allowing businesses to leverage third-party affiliates who actively promote their offerings. The core roles in this ecosystem include advertisers, networks, affiliates, and consumers.
Advertisers, often referred to as merchants or brands, are the businesses looking to expand their reach through online marketing services. Networks are services that connect brands with publisher's affiliate marketers who create content for blogs, social media, podcasts, and other channels. The consumers are the end-users who engage with the affiliate's content and, ultimately, make purchasing decisions.